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The 10 Commandments of Creating Ad Copy for Google Ad Campaigns

the number 10, as in ten commandments

In the world of digital advertising where every character counts, mastering the art of ad copy is vital. In the context of Google Ad campaigns, ad copy refers to the text that appears in your ads. It's your opportunity to engage, persuade, and convert potential customers. Creating ad copy for Google Ads that is effective and compelling can make or break the success of your Google Ads campaign.

Whenever we (seosaber) work with a client, we schedule a meeting to collect information directly from you to better understand your business goals and your customer base, and then we take it from there. We develop the ad copy for you, we implement the ads, and we report back as often as you would like on the status of your ads (with formal reports coming your way every month).

In this blog post, we will explore the ten commandments that we at seosaber use to write exceptional ad copy that captures your audience's attention and drives potential customers to reach out to you for more information and ultimately buy your goods or services. This is written as a checklist that you can follow if you choose to do this on your own, but remember that we are always here to help!

Commandment 1: Understand Your Audience

Before putting pen to paper (or rather, fingers to keyboard) you must have a crystal-clear understanding of your target audience. What are their needs, desires, and pain points? Knowing your audience allows you to tailor your ad copy to speak directly to them. Write the ad that your audience would want to see.

Commandment 2: Emphasize Your Unique Value Proposition (UVP)

Your ad copy should clearly communicate what sets your product or service apart from the competition. Highlight your unique features, benefits, or offers that make your advertisement that viewers must click on.

The New York Times Newspaper Headline

Commandment 3: Craft Irresistible Headlines

Your headline is the first thing users see, so make it count! Use tools like strong action verbs, incorporating keywords, and other techniques to create a sense of urgency or curiosity in your headline to entice viewers to click on your ad.

Commandment 4: Be Concise and Clear

Google Ads have character limits, and everyone is so busy, so every word should add value. Keep your ad copy concise and to the point. Clearly convey your message without unnecessary fluff. Your viewers will thank you.

Commandment 5: Include a Strong Call to Action (CTA)

The best speeches in history have a very clear call to action. Your ad must guide users on what to do next. Whether it's directing your viewers to make a purchase, sign up for a newsletter, or contact you for more information, use a compelling CTA that encourages immediate action.

Commandment 6: Leverage Emotional Appeal

Emotions can be powerful motivators. Craft ad copy that taps into the emotions of your audience – whether it's excitement, fear, curiosity, or joy.


Commandment 7: Use Numbers and Statistics

Quantifiable data can add credibility and appeal to your ad copy. If you have earned impressive statistics, such as "Over 1 million satisfied customers" or are offering "50% off," use that to your advantage.

Commandment 8: Highlight Benefits, Not Just Features

Focus on how your product or service can improve the user's life. Explain the benefits and solutions it offers rather than merely listing features.

Commandment 9: Test, Test, Test

A/B testing is your best friend in the world of ad copywriting. Continuously experiment with different ad variations to see what resonates best with your audience. Monitor performance and make data-driven adjustments.

Commandment 10: Stay Compliant with Google's Policies

Lastly, ensure your ad copy adheres to Google's advertising policies and guidelines. Non-compliance can result in disapproved ads or penalties that harm your campaign's effectiveness. And no one wants that.


Writing compelling ad copy for Google Ad campaigns requires a deep understanding of your audience, a dash of creativity, and a commitment to continuous improvement. By following these ten commandments, you can craft ad copy that not only grabs attention but also compels users to take the desired action. Remember, the world of digital advertising is dynamic, so stay updated on industry trends and evolving user preferences to keep your ad copy relevant and effective.

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But remember, you do not have to do this on your own. At seosaber we are ready to employ our talents and experience on behalf of your business.

Reach out today, and let us help you!

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