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5 Reasons Why Blogging Will Remain Invaluable for Internet Marketing in 2024

Blogging will remain a key strategy for internet marketing in 2024.


Here are 5 reasons why.


1. SEO Dominance: Blogs Fuel Organic Growth

According to HubSpot, small, newer blogs should publish 3-4 blogs per week, and more established blogs should post 4-5 times per week to see maximum organic growth.


That is a lot of blogging and blog posts. However, regularly updating your website with fresh, high-quality content serves as a signal to search engines that your site and your associated business is active and relevant. Each blog post is a mini "internet marketing"

someone working on a blog

campaign, and provides an opportunity for search engine optimization (SEO) where you can target specific keywords, which will improve your website's search rankings and help drive organic traffic to your business.


Remember, SEO is a marathon, not a sprint. It is important to be consistent with your posts to continually fuel your business’ organic growth. The connection between consistency and SEO is certainly not changing in 2024.


2. Engagement Magnet: Connecting with Your Audience

Orbit Media conducted a survey, and their results indicated that the average blog post takes 3 hours and 51 minutes to write.


When you share a personal anecdote, tell a joke or some other information on your webpage, you build warm bridges with your audience. Even if it takes you 5+ hours to write, blogs and other engaging content keeps visitors on your site longer. This increased engagement not only enhances brand awareness but also increases the likelihood of converting visitors into loyal customers.


3. Building Trust and Authority: A Trusted Source for Consumers

Blogging isn't just about disseminating information; it's about establishing trust and authority within your business’s industry. By consistently delivering valuable (and credible) content, you position yourself as a leader in your field.


Remember that other businesses, other bloggers, and traditional news outlets are always looking for content. By having a high trust, high authority blog, other people can draw information from your blog (and maybe even give you a backlink). Also, a well developed blog gives you a great source to be able to pull from if you are trying to build backlinks through services like Help A Reportor Out (HARO) or other tools.


4. Content Marketing Hub: Amplifying Your Message on Social Media

Blogs act as a central hub for your internet marketing efforts. It is easy to create a blog, and then you can use your social media channels to tell everyone about your new blog. A good blog post becomes valuable material that can be shared across various platforms, which extends your internet marketing reach and amplifies your message.


Blogging, whether it includes thought-provoking articles, informative infographics, or how-to guides, can drive engagement and brand visibility.


5. Driving Conversions: Turning Visitors Into Customers

drawing showing paths to an audience

Blogs play a pivotal role in what is referred to as the “conversion funnel.” Compelling, high-quality blog posts help create awareness and interest, which pulls potential customers into your online ecosystem. By strategically placing calls-to-action (CTAs) within your blog, you can guide prospects toward engaging with your business and taking a desired action. This turns visitors into customers (and conversions…).


Conclusion:

Blogging is a versatile and powerful tool that lets you do everything from enhancing SEO and building trust to engaging with your audience, acting as a content marketing hub, and driving conversions. Blogs have served as great tools to capture people’s attention (Julie & Julia, anyone) and we here at seosaber see nothing changing in 2024 in regards to the importance of blogs and internet marketing.


Do you need more hours in the day to create a blog for your business? Do you want to step up your internet marketing game? We can help! Reach out to seosaber today, and let us create blog posts or other internet marketing campaigns for your company; your business can reap the benefits of a blog without having to create it yourself!


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